The retail premises of the future Reserved store span four floors of a residential building in Moscow’s key high street, in the immediate vicinity of the Ritz Carlton Hotel, SEC Okhotny Ryad, ZARA, and Bosco sports store.

Reserved is a leading brand of women’s, men’s, and children’s apparel that combines high quality with the latest trends at affordable prices. The first Reserved store opened in Poland in the mid-1990s. Today, the Reserved brand operates some 400 stores across 11 European countries. Russia’s first Reserved store opened in 2004. At present, Reserved has 81 stores throughout Russia, including 25 franchises.

Viktoria Kamliuk, Head of Street Retail Group of Colliers International Retail Property Department:

“For a long time, only the even side of the most marketable part of Tverskaya street was considered commercially successful. But, more recently, new tenants have gradually occupied the ‘Central Telegraph’ and neighboring buildings. This new trend has made the odd side of this stretch of Tverskaya street a shopping area in high demand”.

The Reserved trademark belongs to LLP S. A., a Polish company specializing in the design and sale of clothing apparel. The LPP S.A. portfolio includes five clothing brands: Reserved, Cropp Town, Mohito, Sinsay, and PROMOSTARS. The company’s headquarters and design offices are based in Gdańsk, Poland.