Dubai Spa Benchmark Report 2016 Half Year Review
Colliers International survey reveals that newly opened spas achieved the highest Premium in average treatment rate.
Dubai, UAE, October 17, 2016 – Colliers International, The Commercial Real Estate Leader has issued its Half Year Review of the Dubai Spa Benchmark Report, featuring the results of a survey conducted on Spa & Health Club Memberships offerings across hotel spas. The biannual benchmark, which is based on data provided by Dubai spa owners and operators, provides consolidated performance statistics for City Hotel Spas and Beach Resort Spas. A total of 14 key metrics are included in the report which are divided into three categories: revenue indicators, utilisation indicators and hotel-related indicators. The Half-Year 2016 report features data from a panel of 348 treatments, an increase in participants from 216 treatment rooms.
The Survey reveals that Newly opened spas achieved the highest premium rate. Compared to the established spas (average size of 1,130 sqm.), newly opened spas are larger (2,480 sqm.) and offer a greater verity of spa facilities.
On the other hand, Dubai Beach & Desert Resort spas experienced a slight decline in performance compared to the same period last year, which is due to more days of Ramadan in H1 2016 than in H1 2015. As a result, resort spas witnessed a drop in the volume of in-house guests. City hotels, on the other hand, experienced an increase in revenue indicators, with a Y-o-Y growth in average treatment rate of 9%. The results suggest that city hotels are less susceptible to lower periods of demand in the hotel, due to their higher share of walk-in guests.
The research also reveals that Desert and Resort Spas continue to generate the highest RevPATH as these reports benefit from a steady demand from in-house guests as well as walk-in guests accessing the Hotel’s recreational facilities.