Acting on behalf of Sweaty Betty, Colliers International’s Central London Retail Agency team has acquired a new store for the high-end active wear retailer within Argent’s King’s Cross redevelopment.

The brand, which specialises in ‘activewear for women who want to look good and workout’ is due to move into a 1,722 sq ft unit, on a 10-year lease.

Sara Law, Director in Colliers International’s Central London Retail Agency team, commented: 
“The area in King Cross is being transformed into an exciting new neighbourhood with shops, restaurants, offices, galleries, a university and more and is fast becoming one of the most sought after places in the capital to live, work and visit. There is already a thriving community and this Sweaty Betty acquisition will contribute to the diverse offering.”

Simon Hill-Norton, CEO, Sweaty Betty, added: “King’s Cross is one of London’s most vibrant and energetic neighbourhoods right now. This is one of the most exciting developments I have witnessed in London and we can’t wait to join our friends in the area.”

Born in Notting Hill, London in 1998, Sweaty Betty was founded by Tamara Hill-Norton to redefine the way women dress for fitness and beyond. Famous for reversible yoga pants, statement prints, bum-sculpting leggings and technical fabrics, the women’s retailer, has over 60 shops worldwide including concessions in Harrods and Bloomingdales and a flagship store in Carnaby Street.