St. Petersburg, April 3, 2014. The 7-year lease agreement was signed in February 2014. Colliers International, implementing the brokerage of the shopping center on exclusive terms in cooperation with Stockmann, acted as an agent.

Hamleys will occupy around 1,000 sq. m in SC Nevsky Center and will become one of the major toy stores in St. Petersburg. The opening is scheduled for July 30, 2014. The store with a unique concept for the Northern capital will provide various entertainment and educational workshops for children in addition to a wide range of toys.

Hamleys is represented by the Ideas4retail company in Russia. The store of the brand will be the third one operating in the Russian market. The first Hamleys` store was opened in 2012 in Evropeiskiy shopping center in Moscow, the second one - in early 2014 in Krasnodar.

Founded in 1760, Hamleys holds a royal warrant and is the most prosperous retail operator in Great Britain. Its flagship store in London is across 7 floors with more than 9,000 toys. It is considered one of the city's major tourist attractions, receiving around five million visitors per year. In general, 31 Hamleys stores are operating worldwide: in Great Britain, Ireland, Denmark, Sweden, India, Jordan, Saudi Arabia, UAE and other countries. By the end of 2014 the number of stores is planned to be increased to 45, and by 2017 - up to 200.

Evgeniy Butman, chairman of the board, Ideas4retail:

“We are happy to welcome Hamleys in St. Petersburg. In cooperation with colleagues from Hamleys we have been rather particular in selecting an appropriate site for our store, looking for the most popular, modern and attractive for customers shopping centers. We have selected SC Nevsky Center, and are waiting for the successful opening and operation hopefully. We look forward to the legendary Hamleys toy store opening in St. Petersburg and I am confident that it will rapidly become the flagship toy shop, as Hamleys has already become in Moscow and Krasnodar”.

Lauri Veijalainen, Development Director for International Operations, Stockmann:

“Hamleys` store opening in SC Nevsky Center will give a wonderful opportunity for children and their families not only to make shopping but also to spend time with pleasure. We are glad to start cooperation with Hamleys and are hopeful of the brand`s success in St. Petersburg”.

Anna Nikandrova, Regional Retail Director, Colliers International:

“Hamleys is an iconic brand and its entering St. Petersburg market is an anticipated event. We believe that the store fits perfectly the concept of SC Nevsky Center and are very glad that the tenant has selected this particular project to enter the market”.