Under the terms of contract, Deichmann has leased 513 sq m on the first floor of Pearl Plaza for a period of 10 years. The store is scheduled to be opened in April 2014 and will be the first Deichmann`s brand store in St. Petersburg and the second in Russia.

"We are pleased that our colleagues from Germany, giving consideration to the St. Petersburg market, have drawn attention to our project above all - says Anders Liljenstolpe, the Head of shopping centre management of SRV in Russia. – The Deichmann store opening will confirm our project`s success and complement the tenant pool in Pearl Plaza."

According to Anna Nikandrova, the Regional Retail Director of Colliers International Russia, the Deichmann representatives have been monitoring the St. Petersburg market for one and a half year in order to find a suitable project for the first store. "As the exclusive broker of Pearl Plaza we have offered Deichmann one of the most promising project in the city. The decision to enter the shopping centre has been made by Deichmann almost immediately."

"The SRV project from our point of view has a great commercial potential, - adds Gernot Falk, the Head of International Expansion at Deichmann. – We have highly appreciated the pool of professional tenants in Pearl Plaza, which fully comply with our target audience preferences, as well as a unique shopping centre location."

The German distributor has joined a growing list of 7 footwear operators represented in the Pearl Plaza Shopping Centre. Currently 89 stores are operating in the shopping centre. The attendance of Pearl Plaza reached 22 000 people in November.