St. Petersburg, June 25, 2012. The shopping centre "Stockmann Nevsky Centre" was opened in St. Petersburg, on November 11, 2010. Currently the building includes the Stockmann department store, including its full-scale food department and more than 80 shops located on 7 floors, a food court, cafes, a panoramic-restaurant of the Ginza holding, 3-level underground parking for 550 cars, a fitness centre, a beauty salon, a spa salon and a modern "A" class office space with a magnificent view of the city. The area of lease in the shopping centre is nearly 50 000 sq. m.
The shopping centre has reached occupancy of close to 100% from the start, despite the tough economic times when its brokerage was carried out. The presence of Russia’s largest Stockmann department store as the anchor tenant as well as a strong marketing program have clearly formed a strong demand among the 25-55 year-old consumers with incomes above the average.
Now “Stockmann Nevsky Centre” is aiming to introduce new tenants in the middle plus and premium segments. The number of stores in the shopping centre is going to increase due to changes in the floor plans, and the fashion offering will strengthen thanks to new brands to be introduced in the shopping centre. The first changes in the project are going to begin this fall and an active working on brokerage of some areas has started just now.
Lauri Veijalainen, Development Director for International Operations, Stockmann:
"The Stockmann Nevsky Centre offers a unique shopping experience in the very city centre of St Petersburg. Partnering with Colliers International will give Stockmann professional resources to strengthen the shopping centre’s concept. Our goal is offer St Petersburg people a shopping experience that exceeds their expectations."
Anna Nikandrova, the Head of business development of Retail Property Department of Colliers International Saint Petersburg:
"According to our estimates, the shopping centre "Stockmann Nevsky Centre" could not be more suited to the attraction of extra fashion brands in this price segment. There is a truly European infrastructure of a shopping centre which is very convenient for family shopping and shopping with children: there is no bustle and noise which are common for the mass-market shopping malls. This factor, as well as the fact that many fashion brands have resumed their development plans in Russia, is creating the prerequisites for the successful implementation of new tenants".