Our brokerage and agency teams who work on behalf of property owners and landlords do more than searching and signing tenants. They create the strategic backbone of a property marketing cycle that positions the property in the marketplace and secures the right tenants, building value to support the landlord’s ownership goals.
Know your competitive set
When a broker or agent is actively marketing your property, how do you know how well they’re performing? Most owners don’t know, because they don’t have a frame of reference. We demonstrate our accountability by defining a “competitive set,” typically five to ten buildings in the marketplace with similar amenities, geographic locations and target rental rates. From our first meetings through our regular status reports, we can compare your building’s leasing performance with these competitors to consistently evaluate our strategies and success.