The start of 2016 brings with it the third edition of our annual Focus trend report. Three key trends can be identified in the wake of the recovering economy. As an example of this, this edition of Focus will highlight the rise of exponential organizations such as Uber and Airbnb, and the formula that drives these success stories. The question of whether this same formula could be applied to office real estate will be addressed in the key trend titled ‘CONNECTED COMMUNITY’.
In this edition of Focus, you will also find the extension of the 2015 key trend 'the quantified workplace’ into 'health’ as a social identification for organizations. In the key trend 'HEALTH BY DESIGN
’ you can read about the potential of a healthy workplace as a sustainable intervention to shape an active workforce and achieve a strategic advantage over your competition in the recovering economy.
Finally, this edition of Focus sketches a revolutionary image of the future of a symbiotic relationship between work and leisure, with the rise of the hotel market as a leading example for the office market. The key trend ‘HOTELS X OFFICE’ identifies the ‘digital nomads’ as the new office users who are redefining and realizing the current trend of working independently of place and time in co-working spaces that meet their particular lifestyle.