Number of guests grows faster than number of rooms 
Between 2010 and 2017, 124 hotels and 10,000 hotel rooms were added. The city now has 342 hotels and 31,000 rooms. Some hotels have already secured a building permit before the hotel stop, increasing the number of rooms to more than 38,000 in 2022. An average growth of 4.5% per year. If the hotel stop remains in force, the number of rooms will stabilize after 2022, while the number of travelers is expected to continue to increase by at least 6%. Even after 2022.

"The number of guests is growing much faster than the number of rooms in the city," says Joost Mees, Director Hotels Benelux."Even now there are sometimes no more rooms to get in the city. This will occur more and more frequently in the coming years, now that the shortage of rooms is coming into view.

Prevent illegal rental
"Preventing illegal rental will cease offers, shortage will be particularly visible in rising room prices and a higher occupancy rate of existing hotels. The average room rate is currently 144 euros per night and the occupancy rate is 82%. The chance is that this will encourage illegal leasing because travelers are looking for cheaper alternatives. This illegal rental takes place mainly in the inner city.Prevention of developments in hotel business does not lead to the goal.

The containment of the tourist steam in the city center
New experiences outside Amsterdam city center is more important to focus on. Not only within Amsterdam, but also in other parts of the Randstad, there are opportunities. An improved infrastructure between the big cities and smaller municipalities ensures that travelers choose a hotel outside the city more quickly. Points of interest outside the center also ensures a better spread. For example, a museum on the Zuidas would greatly improve the vibrancy, especially during the weekend. This makes it an interesting alternative for the crowded Museumplein. 

Stronger cooperation between the regions is necessary to tackle the tourism problem in Amsterdam. Countering the flow of tourists is not realistic and that is why the solution is to properly accommodate these travelers. This can be done by offering alternatives outside the Amsterdam city center, because they are enough possibilities. The traveler only must find it and to get there.