Concentration in Amsterdam city center
Airbnb activities are mainly concentrated in the center part of the city. 64% of overnight stays were booked in five neighborhoods: Centrum-West, De Baarsjes & Oud-West, Centrum-Oost, De Pijp and Westerpark. In contrary to what Airbnb claims, tourists are not spread throughout the city.
The average daily rate increased in 2016 with almost 3% to 140 euros per night, in line with the higher rates at hotels. For a shared room the rate increased significantly compared to the year before (+35%). Guest are apparently willing to pay more per night, even when they have to share a room. More and more citizens want to share in Airbnb’s success. The amount of accommodations offered doubled to more than 32,000. 35% was offered by hosts with more than one listing. An indication that some listings concern professional letting.
“After the already steep increase in 2015 we see that Airbnb’s popularity grew even further in 2016”, says Dirk Bakker, Head of EMEA Hotels at Colliers International. “Because the development of new hotel rooms is lagging behind tourist growth numbers, they are looking for alternatives like Airbnb. A ban on new hotel developments won’t stop tourists from traveling to the city center. An important sign to the council and hotel industry.”
Market share Rotterdam and The Hague can still grow a lot more
The Hague was the second Airbnb city in The Netherlands in 2016. 126,000 overnight stays were booked there. Rotterdam was third with 116,000 overnight stays. This is particularly interesting since Rotterdam welcomed 13% more hotel guests than The Hague.
Like in other big cities in Europe, most guests stayed in and around the city center of The Hague and Rotterdam. In both cities about two thirds booked an accommodation in the three most popular neighborhoods. Most visitors in The Hague stayed in Centrum, Scheveningen and Segbroek. In Rotterdam the top three was Centrum, Delfshavena and Noord.
The average daily rates were far below Amsterdam levels. In The Hague guests paid 79 euros per night and in Rotterdam 72 euros.
Growth remains high
In the first quarter of 2017 growth remained high. In Amsterdam more than 367,000 overnight stays were booked. An increase of 34% compared to the same period last year. In The Hague the increase was 32% and in Rotterdam 40%. We expect that 2017 will be a record year again for Airbnb and that Rotterdam will surpass The Hague due to higher growth levels.
Jeroen Oskam, Head of Research at Hotelschool The Hague, indicates that Rotterdam and The Hague will become more important to Airbnb in the future: “Strong growth numbers underscore the influence of tourism in these cities. Because the number of hotels in The Hague and Rotterdam are still limited, Airbnb’s market share can still increase considerably.”
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About the research
Colliers International and Hotelschool The Hague are the only parties that research Airbnb activities in European cities. This is the most comprehensive research in the Dutch market. Data is collected daily in contrary to other research that show snapshots. In Amsterdam more than 30,000 listings were analyzed based on more than 8 million status updates.