Introduction ServiceNow is one of the world’s leading providers when it comes to cloud based IT solutions. ServiceNow is a rapidly growing company that completed a successful stock issue on the NYSE in the summer of 2012. ServiceNow has chosen Colliers International as their advisor on all real estate related issues worldwide. Challenge New offices in the USA and Europe needed to be established; Amsterdam was selected as the preferred location for the EMEA HQ; New office locations needed to reflect the atmosphere of ServiceNow; Location needed to attract new staff; New office needed to secure future growth to max. 300 employees in 3yrs. Strategy New premises: Location survey; Inventory FTE’s/layout; Market scans existing locations; Analysis of and negotiations with short listed projects; Financial analysis / structure according to US Gaap; Growth in Scenario covering the future growth; Execution lease contract. Results Lease of 4,050 m2 of office space in office building nieuwAmsterdam in Amsterdam Zuidoost; This location was deliberately chosen as the new “place to be” because of: The revitalization of the public space on Hoekenrodeplein The thorough renovation of the nieuwAmsterdam building The wide variety of facilities in this area, are a perfect fit for ServiceNow 36 months rent free on a 10 year lease, in combination with a secured growth in scenario; Within (strict) required timeline.