Hotels director Simon Wells said the 16 bed hotel just outside Lymington had sold off an asking price of £1.25m freehold.
He said: “New Forest continues to punch well above its weight with increasing visitor numbers attracted in part by the area’s upmarket hotel offering.
“Top New Forest hotels do not come to the market very often and Sway Manor – just outside Lymington, didn’t stay on the market long. It is ideally located in the heart of the New Forest but within easy driving distance of Bournemouth and Southampton.”
New owner Tim Burton Holloway has extensive experience in the hospitality industry having managed the Boundary and Cadogan & Kensington hotels in London.
This is his first venture as an owner. Tim will be running Sway Manor with his wife Edlyn, who also has experience in the hospitality sector.
Tim said: “The New Forest is a well known tourist and touring hub with a host of great attractions within comfortable driving distance but I think there is massive potential here for further growth.
“We will be launching a major upgrade of our facilities in order to improve the offering to our local customers as well as visitors.
“Sway Manor is also popular with weekend visitors, walkers and for wedding events. There is a direct line from London Waterloo direct to Sway so people can leave work on Friday and be with us a couple of hours later.”
The handsome 16 bedroom hotel is surrounded by five acres of grounds and includes a stylish bar/lounge alongside a conservatory dining room for 60 and for functions of up to 120.
Sway Manor makes an ideal base to explore New Forest attractions including Beaulieu Motor Museum, Buckler’s Hard and Lymington Hall.