Hotels specialist Peter Brunt from Colliers International said the price had been substantially lowered from £699,000 to offers over £550,000.
“My client is very motivated to have sold the business before the end of the year and with 20 per cent knocked off the asking price we are confident we can achieve his objective.
“Loan finance for properties that need investment is difficult to obtain and in this case the vendor is also prepared to offer a loan secured against the property to the purchaser – avoiding the uncertainty, delay and cost of a loan application to a bank.”
The handsome country hotel is at the crossroads of a historic road network linking Stourport, Kidderminster, Droitwich, Worcester, Tenbury Wells and Bromyard – so there is no shortage of passing trade. Hotels director Peter Brunt said the Grade II listed hotel has enormous potential.
“The house has remained a focal point for locals and visitors and its prominent position makes it an ideal venue for functions, weddings and parties. It would also make a fantastic roadside inn, and in either style of operation it would make a real splash in the market.”
Alongside the 27 letting bedrooms and a manager's flat there are flexible banqueting facilities. The lounge bar seats around 50 with a further 25 covers in the adjoining dining room. The Abberley Suite has its own private bar servery and can dine up to 130.
There is a three-bedroom flat comprising lounge, kitchen, bathroom, double bedroom and two single rooms available for a resident manager or owner. The main building has accommodation arranged over ground and two upper floors over cellars.
Peter Brunt said: “The present ownership and management partnership recognise the need for modernisation and improvement but as the hotel is a peripheral part of a much larger business empire having decided that they have no wish to invest themselves this naturally has led to a decision to sell.”