The group – led by James Horler and backed by sector investor Luke Johnson – has retained Colliers to source pubs in affluent market towns across the two areas.
Target locations for sites include: Solihull; Mere Green; Sutton Coldfield; Lichfield; Sandbach; Stoke; North of Derby suburbs; Ribble Valley; Macclesfield; Crewe; Hinckley; Woolerton; Beeston.
Ross Kirton, Director, Licensed and Leisure at Colliers International said: “The Mediterranean-inspired concept with its upmarket and sophisticated feel, has already proven successful and as part of an evolution of the concept, we are seeking character-led pub properties across both town centre and ‘destination’ suburban locations, particularly across the Midlands and North West of England, with potential for around 120 covers.”
James Horler said: “We think the Ego offer could work very well in pubs so we’re currently talking to a number of pub operators about finding suburban sites.
“We’re happy to operate tenanted pubs, tied on beers, but where we put the Ego food offering in. We think we can drive numbers and we know with our marketing we can create a real following in the area and become the place to go.
“Ego has had a phenomenal 12 months and we’ve retained Colliers to talk to the pub companies…”
In December last year, 3Sixty Restaurants, which also operates the Rocket brand, ended sales talks to sell the group because it did not believe the figures put forward reflected its current performance.
James Horler added: “There are many opportunities for expansion across the UK, for both brands and we have a strong balance sheet with significant net cash resources which enables us to do so without raising equity or bank debt.”