11.05.2011Colliers International has completed its Options Analysis and Feasibility Study for Alexandra Palace and the strategic concept that has been recommended – ‘Leisure and Entertainment’ with ‘Live Music’ as its core use – has now been approved by the Board of Trustees of Alexandra Park and Palace Charitable Trust (APPCT). Following Colliers’ appointment by the Alexandra Park & Palace Regeneration Working Group (APPRWG), created by the APPCT last autumn, the Destination Consulting team carried out the study which assessed and outlined viable content options for the Palace & Park. It took into account customer demand, brand alignment and sustainable commercial viability, as well as the heritage, iconic building and park status of the site, and reflected the Vision and Mission* adopted by the Trustees for Alexandra Palace. The study’s findings, along with a viable set of options for feasible future uses within the Palace and Park, received positive feedback from the local stakeholder group and were approved by the Trustees this week. Jim Roberts, Director, Colliers International said: “We are excited that our study’s findings have received the green light from the Board of Trustees, and can now be used to inform the Masterplan exercise and enable Alexandra Palace to approach potential funders, partners and operators.” The Destination Consulting team of Colliers International has a wealth of relevant experience which has been brought to bear successfully on a number of similar high profile regeneration projects. These range from Chatham Historic Dockyard in Kent, which is now a thriving commercial, residential and leisure destination for residents and visitors, and Royal William Yard, Plymouth that created a successful vision to introduce commercial uses into a Listed Building, whilst respecting its historic setting.