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Cassius Taylor-Smith

Executive Director

Colliers International | Singapore
1 Raffles Place, #45-00
One Raffles Place
Singapore 048616
CEA Licence No. L3004691J

cassius.ts@colliers.com

Office: +65 6531 8667

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Cassius is an accomplished communications professional and leader in B-B content marketing and social selling, with over 18 years’ experience in corporate communications and product marketing. As Colliers International’s Head of Marketing and Communications, Asia, Cassius directs strategy, marketing platforms and teams for the enterprise in the region, encompassing 14 national markets.

As a passionate advocate of comms and change leader in enterprise marketing processes he is a regular in-house speaker across the business, hosting marketing and social selling training with business line teams and senior leadership. Cassius is also a regular speaker at marketing and communications industry events, and was Chair of the CMO Asia Summit 2018 in Macao.

Cassius’ specialisms include directing content and insight-led marketing, social selling and lead generation through the content ecosystem, corporate brand strategy and development, public relations, stakeholder and internal communications, hands-on management of integrated marketing campaigns for launches and repositioning.

Prior to Colliers, Cassius established Giant Communications in 2010 for Asia, US and European clients in the real estate and design sectors, consulting to public companies, professional services firms, government and not-for-profit organisations. Before Giant, Cassius held senior marketing roles in the architectural industry and with a major property marketing agency.

Dedicates significant time to pro bono causes and public arts initiatives, co-founder of Hong Kong-based foundation Very Hong Kong from 2012-14, and Curatorial Director for Sir Antony Gormley's Event Horizon Hong Kong public arts project with the presenter, British Council.

Accomplishments

Cassius has dedicated significant time to pro bono causes and public arts initiatives. As co-founder of Very Hong Kong Foundation from 2012-14, he established the city’s first multi-site community arts festival in December 2013. He has also been responsible for the concept, curation and delivery of Hong Kong’s most extensive public art project, Event Horizon Hong Kong, with Turner Prize-winning UK artist Sir Antony Gormley and presenters British Council Hong Kong.

Both initiatives successfully established new precedents for public arts, renewed use of public space in the city, partnership between private, civic and public interests, and the creative identity of Hong Kong.

Education

Diploma, London College of Communications, University of the Arts London

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