The principal driver behind the growing long-term elderly care sector is the increasing elderly population of the United Kingdom.  The 2001 Census indicated that there were 4,404,532 people aged 75 years and over; by 2016 the Office for National Statistics predict that number of people in the same age category will be over 5 million.  However, in areas where the demand is likely to be the strongest, the strength of the housing market has led to a shortage of places.

Government initiatives to reduce hospital waiting lists, the introduction of new regulatory systems, transfer of public responsibility to the independent sector and the markets changing expectations have introduced new opportunities for investment in what is still a fragmented industry.

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