Colliers International offers services of market-concept development for commercial real estate sites, including retail, shopping and entertainment, office and mixed-use complexes.

Concept development is supported by in-depth market and demographic research customized to identify the most effective functional zoning and future facility occupancy.

The concept-development process can be divided into the following major stages:

1. Market research includes a site location analysis and a study of the competitive environment. For shopping and entertainment facilities this research also involves opinion polls to estimate the catchment area’s potential.
2. Development of the market concept includes the specification of the site type and concept, target consumers (for retail facilities), and profiles and type(s) of prospective tenants.
3. The optimization of planning of concepts based on knowledge of the market situation and prospective users of the site. The objective is two-fold: to produce maximum rentable area and, at the same time, to create a commercial real estate site which will provide comfortable conditions for both tenants and visitors and ensure a sustainable competitive advantage.
4. Financial justification evaluation of a site concept (estimating benefit from lease or sale contracts, cost-effectiveness and the rate of return). 

Colliers experts have extensive experience in tackling technically difficult projects, such as building underground complexes, developing multifunctional projects and optimizing concepts of existing facilities.

Colliers International has over ten years of experience involving high-profile projects in Moscow. In this time, we have developed concepts for over 50 retail and shopping-entertainment complexes in Moscow and other large Russian markets, and 20 office buildings and mixed-use facilities. All of them have been success stories.