Colliers International , 2008-12-18
by CI
Moscow, Russia
The second store of the Media Markt chain, the leader in the European household and electronic equipment market, was opened in Rostov-on-Don at midnight December 18, 2008.
The new Media Markt store is the chain’s second store in the capital city of the Southern Federal District, and the 14th in Russia. The store is located in a new shopping and entertainment center Golden Babylon (Zolotoy Vavilon) at 25 Malinovskogo Street, the official opening of which is planned in spring 2009.
Total area of the Media Markt store is 6,200 sq. m., gross leasable area (GLA) is 4,200 sq. m. The range of products includes more than 45,000 items produced by well-known companies. These include: large and small household appliances, computer hard- and software, TV, video and audio equipment, photo and video cameras, phones, portable entertainment devices, CD, DVD and MP3 discs, and office equipment.
The first Media Markt store in Rostov-on-Don was opened in March 2007, in SC Gorizont at M. Nagibina Prospekt. Its area is 7,250 sq. m.
The four-level shopping and entertainment center Golden Babylon in Rostov-on-Don, accommodating the well-known chain, has a total area of 75,000 sq. m. and will allocate175 shops, a 9 halls cinema theater, a food court, and a 1,300 sq. m. children’s entertainment area.
SC Golden Babylon is part of a complex comprising stand alone buildings of hypermarket O’KEY and DIY Castorama, which have been successfully operating in Rostov-on-Don for a year. The complex’s parking have 2,500 lots in total.
The SC’s developer is PATERO Development, a company providing the whole range of services in project development and management. Colliers International consulting company is the official marketing and leasing agent of the project.
Andrey Lyubimov, First Deputy Director General, PATERO Development: “Last night, there was a several kilometers long traffic jam in Malinovskogo Prospekt, by no means all visitors could get to the Media Markt store. Not only the SC’s parking lot, but also the neighboring parking lots of O’KEY and Castorama were occupied. Currently, the number of customers is still enormous.”
Tatiana Klyuchinskaya, Director of the Retail Property Department, Colliers International: «Despite the hard times, retail operators are highly interested in new shopping centers. We are glad that such a fine brand as Media Markt has become an anchor tenant of the Golden Babylon quality retail project which will also accommodate well-known world and national brands. Besides, opening of SC Golden Babylon is to be the final step in the development of a single complex which will become a comfortable shopping place for many Rostov-on-Don citizens and an attractive center of family rest and entertainment.”
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