Experience with Forward Thinking:

Recognized throughout the industry as a pioneer in technology and research, Colliers leads the way in the continued evolution of electronic media and web-based information while also providing its sales and administrative professionals with extensive training and resources. Our President, Fred Baca, is well known and highly respected in the real estate world as the developer and driving force behind Baca Landata – a service providing local parcel and ownership mapping services, on-line, information gathering real estate products including the first total market, all property residential real estate inventory database; a comprehensive database of 400,000 apartment units; Internet "smart" map of The Greater Houston Area; the first Internet distributed GIS mapping product for the Harris County Appraisal District; and a 2.5 million parcel, multi-county record archive of property records in the surrounding Houston/Galveston area. A visionary in the real estate information industry, Mr. Baca is the driving force behind an ongoing commitment to utilize and create technology to put Colliers ahead of the competition.

Marketing:

Colliers in-house marketing efforts begin with the knowledge and expertise of our professionals. To realize the clients’ goals, we immediately begin production of brochures, offering memorandums, populating existing websites with vital information and in some cases creating new websites featuring the specific property or portfolio to its best advantage. Within days our brokers and staff have a fully operating marketing effort in place that reaches the target market with minimal expense and maximum exposure.

Our marketing strategy includes a four-tier layer of print, web, research and advertising media.

Print Media
From flyers to full color professionally printed maps or postcards, we are experts in this media. We have professional graphic designers that can produce quality designed collateral material customized for your project. We are open to listening to your ideas as well as consulting you on print solutions. We’ll work with other vendors or use our full color in-house printers to provide you with the best collateral marketing materials for your property.

Web Media
Our team is highly trained and skilled in internet technology. We use this media to the fullest extent; listing services, email blast (e-flyers), custom web sites, reporting and research are just a few of the uses. We have access to corporate web services and templates and are able to customize and build our own web-based solutions in an

Research

Utilizing existing databases, demographics, mapping programs, government websites, community resources and our own extensive list of contacts, Colliers provides clients with the highest level of market data available today before, during and after the transaction. As a value-added service, Colliers provides clients and community contacts with quarterly and year end market reports which address rent, absorption and vacancy trends on a local submarket basis, city-wide and nationally for our national and international clients.