Colliers Marketing Advisory Service is focused on providing on-going support to a real estate project, adding value through accomplished conceptualizations, focused communication and a value-for-money approach. The marketing department of Colliers International is an integral part of each project, cooperating with the entire team in achieving the goals set in the most efficient way.

Our experience in real estate marketing strategies and techniques ensures competent and committed support before and during the leasing/sales process, thus creating the optimum platform for long-term profitability. With Colliers Marketing Advisory Services the client has all the advantages of a dedicated in-house marketing department, combining creative excellence with best global standards.

Case Study: Logistics Park Varna

Logistics Park Varna is the first distribution facility in Varna developed according to highest international standards. Located in the Western Industrial Zone of Varna, in close proximity to Varna airport, seaport and main train station, the development offers more than 80,000 m2 of high quality warehousing space for lease.

As part of the investor representation agreement, Colliers in Bulgaria provides Marketing Advisory Services to the developers of the project, leading Bulgarian company FairPlay Commercial and London AIM-listed Bulgarian Property Developments. Based on the market assessment and SWOT analysis Colliers marketing team developed a strong concept for the project, including logo, graphic identity, and key messages. This became the basis of all communication to the project stakeholders, carried out through a variety of communication channels such as brochures, internet website, media and outdoor advertising, as well as PR activities. Throughout the lifetime of the project, Colliers has continued to ad value to LPV.